This is are the proposals I have sent for the “Heineken Jazzaldia 2012 Donostia” competition. Like them? Give me a hand and vote until the 13th March!!!

Torino é casa mia…

Torino é casa mia…

Here your have an easy way to reuse your milk or juice packaging giving them new life! Original, cheap, ecologic…what else do you need? 


The telecom industry is in a constant evolution in the last years. The mobile phone industry, especially, has undergone a considerable change in the recent three decades. Thanks to the development of the new technologies, during its existence the mobile phone has satisfi­ed the needs of the users. It has evolved in shape, weight, technology and usability, off‑ering a major comfort and better communication and facilities to the users and becoming a common and essential device for the everyday life of the humanity.

However, there are many problems in the life cycle of the mobile phones and people are not aware of them. The evolution of the technology and the rise of consumption of these devices has made that the average time of use of them has decreased, leading to change mobile phones more often, which means producing more waste and bad repercussion through the environment. In addition, for a cheaper and quicker production of the devices, during the fi­rst stages of the life cycle of the mobile phones there are many social problems that people ignore and should be known and denounced.

Analysis of the life cycle of the mobile phones

Taking into account all these characteristics, it has been decided to create a sustainable solution within this topic using it as main subject for my graduation project of the Master Degree on Ecodesign in Turin. In this thesis have been linked and analyzed in depth the concepts and the existing problems of mobile phones and sustainability and it has been decided to create a project with two main objectives. On one hand, it aims to inform the users about the existing problems behind the mobile phone industry and its life cycle. On the other hand, it will be a mobile phone collecting campaign that will be a competition between di‑erent schools and apart from collecting devices, aims to educate in a sustainable way the future generations.

Home page of the prototype of the Rephoning4life project website

The topic of the thesis was born from the participation on the "Our Mobile Generation" project that the organization Enviu-Innovators in Sustainability(Rotterdam) is developing. 

The thesis has been developed in collaboration to Mikel Ruiz de Azua Eguren

Rotterdam and Turin, 2010-2011.  

Video Intro for the Rephonign4life project. 

Rephoning4life is the result of the work that have been carried out for the graduation project in the Polytechnic of Turin.

In collaboration with Mikel Ruiz de Azua Eguren. 

Rotterdam and Turin, 2010-2011. 

Redesign of the logo for the history group "Gernikazarra" for their 25th anniversary. 

Gernika-Lumo 2011. 

Winner of the design for the poster of the feasts of Gautegiz-Arteaga (Basque Country) 2011.  

Winner of the design for the poster of the feasts of Gautegiz-Arteaga (Basque Country) 2011.  

Proposed graphic design for the poster of the feasts of Durango (Basque Country) 2011.

Proposed graphic design for the poster of the feasts of Durango (Basque Country) 2011.

Proposed graphic designs for the poster of the feasts of Gernika-Lumo (Basque Country). 

Systemic design for Ortofruit

This is the project of the Open Systems module of the Master degree onEcodesign.In this project we have started from the analysis of the actual situation of the company Ortofruit that is a fruit and vegetable production system situated in Piemonte (Italy). Once we have analyzed the whole system that involves the chain of fruit and vegetables, since they are collected until they reach the consumer, we have checked the needed inputs and the created outputs, in order to improve the existing problems. In this way, we have created a new system for the whole chain, making the company and the products they sell more sustainable. 

Politecnico di Torino, 2010. In collaboration with M.Bicocca, R.Destefanis, P.Guarneri, L.Mei, E.Paluello, M.Paolizzi, A.Patella, G.Rendine, R. Riva Dogliat, S.Szymanska and G.Zurlo.